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Jose has decades of experience in advertising and experiential marketing, as well as in both English-language and Spanish-language broadcast, print, out-of-home, and digital sales. He invested most of his career development at Fox Television, USA Networks, Tribune Corporation, and Univision Radio, where he built loyal relationships throughout his tenures. Jose began WOW as a premiere events marketing firm and evolved it into the fastest media-buying, full-service marketing agency in the state. He has meticulously hand-selected his team of experienced industry professionals to help him lead a cross-disciplinary vision of an innovative, more streamlined agency service approach. As a man of faith, Jose does not take his success lightly, propelling his family and company to give back to the community. Together they donated more than $2 million to major non-profit organizations such as Chapman Partnership, American Cancer Society, Miami Children’s Museum, Jackson Health Foundation, iAm Able Fitness, Miami City Ballet, Amigos For Kids, Big Brothers Big Sisters, Young Arts, and ICA Miami. This New Jersey native who makes Miami home with his wife and children also sits on the boards of Chapman Partnership, American Cancer Society, and Nicklaus Children’s Hospital Foundation.
Betsy guides client strategies, leading an experienced account service team to navigate client relationships, requests, and agency deliverables. Before joining WOW in 2015, she held various positions including, Group Account Director for Zubi Advertising, Southeast Advertising Manager for Time Inc., and Senior Director of Corporate Marketing at Simply Healthcare Plans. On the agency side, Betsy has experience with the following clients: American Airlines, Ford Motor Company, SC Johnson, Florida Lottery, Miami Heat, Wachovia. She’s also active in the community as past president of the American Advertising Federation of Miami.
Felix leads our multidisciplinary creative team in delivering award-winning, strategically developed concepts, art, and copy for integrated campaigns. He came up the agency ranks in Puerto Rico, with stops at global agencies like Wing Latino, Circulo LOWE, DDB, and Euro, before joining República in Miami. He built and led creative teams at multiple stops, developing talent and world-class creative campaigns for regional, national and international clients such as Burger King, Suzuki, Honda, American Airlines, Pernod Ricard, BBVA, Sedano’s Supermarkets, and Baptist Health South Florida.
Yoly and her team plan and execute spectacular experiences for thousands of people every year featuring drink, food, entertainment, promotions, demonstrations, and discussions at meticulously designed, produced and managed events for companies such as Disney, Univision, and UHealth, as well as large organizations such as The American Cancer Society, Miami Children’s Museum, Big Brothers Big Sisters, Jackson Memorial Hospital, Nicklaus Children’s Hospital, YoungArts, and the South Beach Wine & Food Festival, among others.
Virginia manages a team of accounting, operations, and human resources professionals at WOW MKTG, bringing 25-years of experience in business and law to our organization. Starting out as a paralegal in government law, Virginia moved into the world of law firm operations and administration. She subsequently managed accounting and human resources for a series of medical practices and healthcare support business before joining WOW.
Diana skillfully crafts the right messages for every audience in both English and Spanish, delivering it through the appropriate channels. She previously served on the leadership teams for several non-profit and business organizations, including St. Jude Children’s Hospital, Autism Speaks, and the Greater Miami Chamber of Commerce. Her experience includes working on significant public relations and social media initiatives for large national accounts such as Target, Nielsen, Homewood Suites, Toyota, AARP, and Univision Communications, Inc. Before joining WOW MKTG, she worked at República, rbb Communications, and The Conroy Martinez Group. Diana is a proud University of Florida alum and member of its leadership honorary society known as Florida Blue Key. She’s also served as president of the UF Association of Hispanic Alumni and is currently a member of the Junior League of Miami.
Say hi to Diego, Disney’s number one fan and WOW’s Director of Digital Media. Diego is cool under pressure and a true expert in developing and executing data-based strategies to drive clients’ ROI via any and every paid digital and social media channel.
Diego has 25+ years of wearing multiple hats and experiencing various sides of the industry – client and agency, accounts and media, multicultural and multi-channel. His past experience includes Account Director at Accentmarketing Communications and SapientNitro, VP – Digital Strategy for TMP Worldwide, and VP – Digital Strategy & Media for Starmark International.
On any given day, you can find Diego leading his crafty Digital Media and Analytics team to build, monitor, and optimize client digital media plans to get the most efficiency and results out of every dollar spent. Whether carving out new media territories or geolocating himself on It’s a Small World with a Snap-filtered selfie – Diego always brings the magic.
Roxana has been with WOW MKTG since its inception in 2005, evolving from an event manager to media investment manager, and now as an associate media director. A remarkable negotiator, Roxana has led media investments, promotions, and activations for clients such as the Adrienne Arsht Center, CVS Health, Navarro Discount Pharmacy, and The Miami Dade County Youth Fair, among others.
Catalina’s career in media and talent acquisition/development has resulted in global agency experience leading teams at companies such as D. Exposito & Partners. Catalina has lead media planning, buying and strategic partnerships for clients such as HealthSun Health Plans, Wellmax Medical Centers, Pasteur Medical Centers, The Children’s Trust, Adrienne Arsht Center, Amway, AARP, Census 2010, Vivaro Corporation, Mazda North America, McDonald’s Corporation and the U.S. Army amongst others. Her expertise lies in research, strategic planning, and media negotiation.
Xavier is plugged in and harnessing a world of code and tech to engineer sites, apps, and interactive units for WOW MKTG’s clients, making the impossible look easy. He began his career 16 years ago as a graphic designer and animator, transitioning into interactive design and development early in his career. He perfected his diverse talents at local startups and boutique digital shops, before leading the Interactive Development team at República. Xavier has seen it all from landing pages for Google, to complex sites for banks and pharmaceutical brands. He’s also worked for brands like Burger King, Four Seasons, Nielsen, Toyota, NBCUniversal, and even The White House.
This is Jessica, but you can call her Jessy. A fierce and fabulous negotiator, Jessy is WOW MKTG’s Associate Media Director leading media investments and promotions for a wide range of clients.
If there’s one word to describe Jessy it’s determined. She joined our WOW family in 2012 as an executive assistant and grew into her role as a skilled media buyer. Jessy loves WOW and we love her. She was so committed to working at our agency she said she would’ve started off cleaning floors if it were her last resort.
A proven team player and self-proclaimed trendsetter, if Jessy can dream it, she will achieve it.
She thrives on short timelines and last-minute changes. Right now, you’ll probably find Jessy securing the best rate for clients while rocking the most beautiful earrings. Not only does Jessy have impeccable taste in jewelry, but she also brings more than 10 years of marketing experience in television, radio, print and out-of-home audiences.