COVID-19 Update

April 2, 2020

During these fast-paced and uncertain times, we are committed to serving as a steady resource to our partners and friends while we navigate this crisis together. As our team closely monitors COVID-19 developments, we will be sharing the top news, trends, and resources to help you #DoYourPartApart. Here are today’s headlines.

How Miami’s small businesses can benefit from the $2 trillion coronavirus relief bill (Miami Herald)

Starting Friday, small business owners across the country with fewer than 500 employees can apply for up to $10 million in federal assistance through banks or lending institutions. The $350 billion in small business loans do not have to be paid back if the owner uses the money to keep employees on payroll—but the idea is untested.

Research shows risk of Miami-Dade’s gradual coronavirus response (Miami Herald) 

New research emerging into the effectiveness of mitigation measures aimed at the spreading novel coronavirus that demonstrates communities that acted more quickly and aggressively had better results than those that implemented partial, or gradual measures.

How Brands Can Successfully Engage With Consumers Quarantined Due To COVID-19 (Forbes)

In this new environment, connecting with consumers digitally can be challenging. Yet, it is especially important for both brands experiencing hard times as well as those experiencing booms to communicate effectively.

Many Millennials Believe Brands Should Step Up Communication During Pandemic (MediaPost)

A new study reveals Millennials may be pessimistic about the current situation, but they express an interest in brands helping them to navigate a better way forward. More than four in 10 Millennials (43%) believe brands play an “important” role at this time and indicate a desire for them to step up their support. In fact, one in four think they have power to be as impactful as the government.

Six tools that are more powerful than to-do lists for productivity (Fast Company)

To maximize your productivity while working from home, try using tools like an accountability app and an energy and attention audit. Click the link to see the full list of resources.

April 1, 2020

Gov. DeSantis to issue order limiting Florida to essential services only for 30 days (Miami Herald)

Gov. Ron DeSantis announced Wednesday that he would sign an executive order limiting all activity in Florida to essential services only for the next 30 days to try to limit the spread of the novel coronavirus. The order would go into effect Thursday night at midnight

CDC to look again at whether Americans should wear masks in public (The Guardian)

The White House is reconsidering its previous guidance against widespread usage of face masks as the country’s coronavirus death toll continues to rise. The conversations indicate America may soon follow in the footsteps of countries like China and Italy, where mask usage was mandated as they fought the virus.

U.S. Marketers Ramping Up COVID-19-Themed Commercials (Media Post)

From Feb. 26 to March 26, over a quarter of 95 different COVID-themed creatives have aired — with 26.5% from government agencies, 25.5% from automotive brands, 22% from restaurants, 19% from electronics/communications and 4% from life/entertainment marketers. 

How Digital Marketing Strategies are Changing Due to COVID-19 (Built In)  

The influx of branded coronavirus emails don’t look like “marketing” at first pass. However, they’re part of a larger email marketing and branding strategy to provide practical information while branding their company’s as reliable, sanitary and ethical. 

Science-backed tips for settling into your new work-from-home routine (Fast Company)

While it’s good to remember that remote work is a privilege, it can still be a challenging transition, especially if you are contending with tight spaces and additional distractions. Recommended tips include focusing on habits, maintain consistent communication with coworkers, and even dressing professionally at home. 

March 31, 2020

Tomorrow, April 1 is US Census Day

The census impacts all facets of our lives, from congressional representation to billions in federal funding, and much more. Even amid these uncertain times, it is more important than ever to be counted and make sure our demographic information accurate. 

List of curfews in place in South Florida amid coronavirus pandemic (WPLG)

Although county leaders have set no curfews, various cities and municipalities like Key Biscayne, Coral Gables, Hialeah, and Homestead have taken stricter measures to protect citizens from the coronavirus. Click the link to see the full list.

Publix now allowing employees option to wear gloves and masks through the duration of coronavirus pandemic (WPLG)

In addition to recently installing plexiglass at cash registers and customer service counters in an effort to prevent the spread of the novel coronavirus, Publix announced today that it is now allowing employees the option to wear gloves and masks through the duration of the pandemic.

How sincerity is better than a generic response during a global crisis (PR Daily)

In the face of the COVID-19 crisis, it’s better to address business challenges head-on than to try to gloss over any shortcomings. Media strategy should shift to acknowledge the challenges, be empathetic and position company spokespeople when relevant and in a sensitive manner. 

Young Arts Foundation, share a binge-worthy list shows starring their alumni

WOW MKTG’s talented clients at the Young Arts Foundation have alumni starring in a list of shows you can watch while practicing #DoYourPartApart. You can see Young Arts Foundation alumni in shows like Euphoria, Supernatural, Gossip Girl and High School Musical: The Musical: The Series.

March 30, 2020

U.S. extends social distancing to April 30 (MSNBC)

Social distancing guidelines that have shut down cites across the US have been extended to April 30 as an effort to potentially save millions of lives from the coronavirus.

The president explained that by June 1, America will be at the low end of the curve.

FDA gives anti-malaria drugs emergency approval to treat COVID-19 (ABC News)

The U.S. Food and Drug Administration has issued a limited emergency-use authorization for two antimalarial drugs to treat those infected with the novel coronavirus. Hydroxychloroquine and chloroquine, which are oral prescription drugs used primarily to prevent and treat malaria, are both being investigated as potential therapeutics for COVID-19.

Apple launches COVID-19 screening app and website (The Verge)

Apple launched a website and a new app dedicated to COVID-19 screening. The resources offer an online screening tool, information about the disease, and some guidance on when to seek testing or emergency care.

Facebook invests $100M in journalism as COVID-19 makes it more vital than ever (Verge)

Facebook has pledged to invest $100 million in the news industry at a time when the ongoing coronavirus pandemic means that accurate reporting is more important than ever. $25 million will be provided in grant funding for local news through the Facebook Journalism Project, while the remaining $75 million will come in the form of “additional marketing spend” to worldwide news organizations.

NBC Universal launches celebrity-filled coronavirus PSA (Ad Age)

NBCUniversal has launched its PSA coronavirus campaign in partnership with the Ad Council and the federal government featuring a series of videos, celebrities like Kelly Clarkson, Terry Crews, Ted Danson, Nick Jonas and Hoda Kotb educate viewers on what to do during the pandemic and how to limit its spread.

March 27, 2020

TV Viewership Climbing With People Stuck at Home by Virus (Associated Press)

With millions of people stuck at home due to the coronavirus outbreak, television viewership is on the rise. Television usage last week was up 8% over what it was in February, according to the Nielsen company.

How The Coronavirus Pandemic Impacts Marketing Strategy (Forbes)

The coronavirus is impacting consumer mobility, shifts in media consumption habits, supply chains, such as shortages of goods manufactured in China and economic volatility. With this dynamic situation, companies need to plan their next marketing moves wisely to either mitigate downside risk or capture all the upside that’s possible.

Coronavirus spurs a drastic change in social media ads (Mobile Marketer)

Brands have dramatically changed the imagery in their social media ads in the past week amid the growing coronavirus pandemic. Images and videos of people washing their hands and faces surged 600 percent since last week and the use of “cleanliness” imagery tripled. On the contrary, ads showed a 30 percent drop in the use of “human connection” imagery since March 12, and an eight percent slide in travel-related imagery from two weeks earlier.

March 26, 2020

The Senate has agreed on a $2 trillion bipartisan economic stimulus package (TODAY)

The Coronavirus stimulus check will be a one-time, direct payment to individuals — in amounts that vary based on age and income — from the government in order to help stimulate the economy in times of crisis. According to the original proposal, individuals who make $75,000 or less per year are eligible for a  one-time $1,200 check and are set to be distributed in two rounds of payments on April 6 and May 18.

Miami Officials Approve Citywide Curfew (NBC Miami)

Miami city commissioners unanimously approved a citywide 10 p.m. to 5 a.m.  curfew to supplement the shelter-in-place order for its residents amid the coronavirus pandemic. 

Why sincerity is better than a generic response during a global crisis (PR Daily)

In the face of the COVID-19 crisis, it’s better to address business challenges head-on than to try to gloss over any shortcomings. By acknowledging the current times, being empathetic and shifting media strategy in this new normal, communication pros advise brands to connect with their customers and the community in the face of this impact.

How Leaders Can Use Virtual Teambuilding Activities to Boost Company Morale (BizBash)

In addition to building virtual bridges with company-wide online meetings, leaders are boosting morale and creativity. Read about three easy virtual team building activities for companies of all sizes. 

How to stay productive while you’re working from home (Forbes)

As we practice #DoYourPartApart, we face the new challenges of working from home with kids, spouses, and families as our new coworkers. Read how to be productive and remain connected with your team while practicing social distancing. 

University Of Miami’s Miller School of Medicine Works To Develop Rapid Test (CBS Miami)

Researchers at the University of Miami Miller School of Medicine are leading the way in developing a rapid-test to detect COVID-19. Based on a template they had already created years ago, the new test would only require a simple throat swab and delivers on-the-spot results in under 30 minutes. 

March 25, 2020

Miami-Dade Mayor Carlos Gimenez announces stricter enforcement of current pandemic guidelines

Miami-Dade Mayor Carlos Gimenez has announced that the county will begin cracking down on people and businesses who are violating current pandemic guidelines.

Senate to vote Wednesday on $2 trillion coronavirus bill after landmark agreement with White House (Washington Post)

The Senate plans to vote this afternoon on a $2 trillion stimulus package that is designed to flood the U.S. economy with money in an effort to stabilize households and businesses that have been floored by the coronavirus outbreak.

Media consumption changes with coronavirus social distancing (Ad News)

Social distancing, a consequence of the coronavirus crisis, will push media consumption habits 60 percent higher, according to an analysis by Nielsen. Media consumption in the US is already at a historical high with Americans already spending just under 12 hours each day with media platforms.

Where the advertising dollars go when coronavirus cancels sports (AXIOS)

Live sports might be postponed, but sports audiences are still consuming more media than ever. New data shows reveal which programs sports fans are tuning into and how it will affect the reallocation of advertising dollars.

Here’s a List of All the Drive-Thru COVID-19 Test Sites in South Florida (Miami New Times)

Drive-thru COVID-19 testing centers are opening across Miami-Dade and Broward as test supplies become available. However, to be eligible people must show certain symptoms, have a travel history to countries affected by the coronavirus, or have had recent contact with someone who tested positive for COVID-19.

Here’s How to Protect Yourself From COVID-19 Scammers (TIME)

Scammers of the world are using the situation to take advantage of people, many of whom may be more vulnerable to their vile efforts than usual during these uncertain times. Scammers are offering to sell products they claim to prevent or cure the novel coronavirus through email, text, and phone.

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