It was a celebration of Switzerland in South Florida, as WOW MKTG hosted the official U.S. launch of SWAF Beer at an exclusive event at the agency’s Coral Gables headquarters. Friends, clients, and partners were transported to the Swiss Alps–with no passport required–as the entire space was transformed and meticulously branded from top to bottom to reflect the clean, bold look and feel of SWAF Beer, for the special edition of WOW’s signature Level 5 series.
Guests enjoyed cold pours of SWAF–a crisp and refreshing blonde lager brewed in Switzerland–paired with delicious food, explored immersive brand experiences, and enjoyed meaningful conversations that sparked lasting connections.
“Tonight is all about SWAF,” said Jose Dans, founder and president of WOW MKTG, “We’ve been working on this project for over a year–building the brand, developing the launch strategy, and bringing that vision to life. This has been a true team effort and I want to acknowledge Odilia of Luvines Imports, the Medina family, Ralph Reyes, and Eagle Brands for their partnership.”
Dans introduced Miguel Medina, Vice President of Marketing for SWAF, who shared the brand’s origin story and vision, followed by remarks from Odilia Guiant, CEO of Luvines Imports, one of the key forces behind the project.
True to the spirit of WOW’s Level 5, the evening delivered high energy, authentic connections, and memorable moments that lead to future collaborations.