Jose has decades of experience in marketing and advertising, creating and operating WOW MKTG since 2005. He is an expert in English-language and Spanish-language media planning and buying. Jose invested most of his career at Fox Television, USA Networks, Tribune Corporation, and Univision Radio, where he built loyal relationships throughout his tenures. Jose began WOW as a premiere events marketing firm and quickly evolved it to a full-service marketing agency. He has meticulously hand-selected his team of experienced industry professionals to help him lead a cross-disciplinary vision of an innovative, streamlined, customer service-focused agency. As a man of faith, Jose does not take his success lightly, propelling his family and company to give back to the community. This New Jersey native who makes Miami home with his wife and three children also sits on the boards of the Dolphins Cancer Challenge, Chapman Partnership for the Homeless, and Nicklaus Children’s Hospital Foundation.

Betsy oversees all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity. She previously served as the agency’s Client Service Director, guiding client strategies, and leading an experienced account service team to navigate client relationships, requests, and agency deliverables. Betsy has more than three decades of marketing, media, and management experience in industries such as healthcare, publishing, consumer packaged goods, automotive, travel, government, and quick-service restaurants.

With 25 years of experience as a marketing and communications professional and a former chief marketing and communications officer, Mary develops key strategies for our client partners while also leading professional client services and communications teams. Prior to joining WOW MKTG, Mary was the chief marketing and communications officer for the University of Maryland Medical System and the University of Miami Health System. She is a results-driven leader experienced in navigating complex, matrixed organizations. Mary brings the client perspective to the team and is dedicated to ensuring every client meets their goals and objectives while receiving the very best service.

With over 20 years of experience managing campaigns for national and international clients, including Burger King, American Airlines, and Honda, Felix leads the multidisciplinary creative team to deliver award-winning, strategically developed concepts for integrated campaigns. Joining WOW in 2013 as Creative Director, he has been building and developing creative talent ever since, working with clients in the automotive, healthcare, food and beverage, and entertainment industries.

Diego, who started at WOW in 2015, is an expert in developing and executing data-based strategies to drive clients’ ROI via paid digital and social media channels. He works tirelessly to develop digital solutions and build, monitor, and optimize digital media plans for our client partners. Before joining our agency, he dedicated his professional career to working for blue-chip companies and global brands such as The Walt Disney Company, Celebrity Cruises, SC Johnson, SeaWorld, and Target.

One of our agency’s original team members, Yoly has been with the agency since 2006, designing and producing engaging real-life experiences for thousands of people each year. Under Yoly’s direction, WOW’s dynamic experiential marketing team has skillfully created memorable events featuring entertainment, promotions, and demonstrations for companies such as Disney, Univision, and UHealth, as well as the South Beach Wine & Food Festival, the American Cancer Society, and Chapman Partnership.

Virginia oversees all accounting matters and human resources as an integral part of the agency’s leadership team. She manages WOW’s annual budget, directing the planning and forecasting of finances while coordinating with a growing list of agency vendors and media outlets. Virginia, who has more than 25 years of experience in management and business government compliance, began her career as a paralegal in the environmental law sector and later transitioned into management and recruiting. She has been with WOW since 2012.

Maria leads the communications team at WOW MKTG, focusing on strategic communications, social media, influencer marketing, and traditional public relations. Originally from Spain, she has a strong background as a TV reporter, editor-in-chief, and producer for several media outlets, including Television Española, the country’s largest audiovisual group. In 2015, Maria redirected her journalistic career and joined global brand consultancy Interbrand in New York City, where she worked on global marketing initiatives and led social media efforts. Maria brings a comprehensive perspective on the evolving media landscape, where digital content and storytelling continue to reshape how brands operate.

Xavier is plugged in and harnessing a world of code and tech to engineer sites, apps, and interactive units for WOW’s clients, making the impossible look easy. He began his career 20 years ago as a graphic designer and animator, transitioning into interactive design and development early in his career. He perfected his diverse talents at local startups and boutique digital shops, before leading the interactive development team at República. Xavier has seen it all from landing pages for Google, to complex sites for banks and pharmaceutical brands. He’s also worked for brands like Burger King, Four Seasons, Nielsen, Toyota, NBCUniversal, and The White House.

Eileen leads the project management team at WOW, bringing more than 18 years of advertising experience to a department that is critical in ensuring quality and objectives are met on time and within budget. Whether it’s coordinating agency workflow or managing end-to-end project completion, Eileen’s organizational abilities and attention to detail help guarantee that our clients’ goals are always a priority. Before joining WOW, Eileen worked in account services and project management at BlackDog Advertising and Creative Marketing Partners where she worked on campaigns across an array of industries including tourism, hospitality, healthcare, and automotive.

As one of WOW’s first employees, Roxana has played a key role in shaping the agency’s success. Starting in the events department and later transitioning to media, her sharp negotiation skills and attention to detail have made her a standout leader. Known for her no-nonsense approach and industry connections, Roxana has built a strong network that enables her to consistently secure added value and strategic opportunities for our client partners. She has led media strategies for major accounts like Leon Health, CVS y más, Navarro, The Fair, and many more.

Dayanara “Dayi” Melo plays a crucial role in fostering a vibrant company culture that prioritizes talent development and employee engagement. With over 15 years of experience in HR operations, Dayi is dedicated to creating an environment where employees feel valued, supported, and empowered to grow. Since joining WOW in 2018, she has focused on building programs that enhance employee satisfaction and promote professional growth. Dayi believes a strong company culture is vital for attracting and retaining top talent, and she actively aligns HR initiatives with the agency’s core values.