WOW Brought Winter to Miami for the League Against Cancer’s Snowball Gala


At WOW MKTG, we’re lucky to work with amazing nonprofit organizations that are making a true and tangible difference in our community. One of those is the League Against Cancer.

The League Against Cancer was founded in 1975 and ever since they have been providing

preventative cancer treatment for patients in need, completely free of charge. For six years WOW’s experiential marketing team has had the honor to make the Annual Snowball Gala come to life, an event which raises funds for the organization and honors the volunteers that make it a reality.

This year, WOW brought snow to sunny Miami for their 5th Annual Snowball Gala. Drawing inspiration from the festive holiday season, the team created an immersive winter wonderland experience for guests, complete with a tunnel of lights and a jaw-dropping ceiling of 390,000 red bulbs and 10,000 string lights.

Check out these pictures from the amazing event and get ready to feel the Christmas spirit!

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