October 16, 2020
newsletter
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Dear partners and friends,
As we head toward the Holiday season, we're excited to be partnered with so many organizations helping bring life back into our community at the end of a difficult year. This week's newsletter showcases upcoming events, breast cancer awareness stories, and a message from Associate Media Director Jessica Alvarez on relationship-building with media partners.
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breast cancer awareness
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Breastless After Breast Cancer
An increasing number of breast cancer survivors choose to reject the option for breast reconstruction and "go flat," as it's called in the breast cancer community. "Contrary to what patients might assume, breast reconstruction following mastectomy isn't a simple procedure like it can be for women without cancer who opt for breast augmentation," said Alejandra Perez, M.D., breast program director at the Sylvester Comprehensive Cancer Center. "The reconstruction itself may involve multiple surgeries. And the recovery process can be complicated, with risks for infection or loss of sensation or range of motion."
UHealth News
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Triple-negative breast cancer vaccine clinical trial
Dr. Carmen Calfa, a breast medical oncologist at Sylvester Comprehensive Cancer Center, provides an update on a clinical trial of an experimental vaccine to stop the recurrence of triple-negative breast cancer.
UHealth News
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As our daily lives quickly changed back in March, so did our media consumption. More than ever, people are glued to their televisions and mobile devices for news and entertainment content. Most are working from home and self-quarantining, therefore less drivetime. Throughout this shift in media consumption, we, as marketers, need to take in all these behavior shifts into consideration when developing media plans with our partners.
Traditional media folks work hand in hand with TV, Radio, Print, and OOH vendors, an extremely important relationship we foster regularly. We are accustomed to meeting with our media partners quite often, not only to negotiate but brainstorm unique ideas. Luckily, with technology these days, having access to video conferencing platforms such as Zoom has helped us quickly adjust and keep these meetings going.
So, if you're not getting together with your friends in the media, I encourage you to do so. Create a direct line of communication with your media partners, and keep each other abreast of what's going on. Always reiterate the value of your partnership now and in the years to come.
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top stories
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mood booster
Not So Spooky Drive-Thru Event at
the Miami-Dade fairgrounds
Our partner, the Miami-Dade County Youth Fair, is bringing the fall season to Miami by hosting a "Not So Spooky Drive-Thru Adventure and Pumpkin Patch" now through October 31. Families can celebrate the season from the safety of their cars and children can trick or treat, pick pumpkins, take photos, and have fun.
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Our partner, The Children's Trust, host a Spooky Symphony
The Children's Trust of Miami-Dade County is bringing audiences the sound of Halloween this October 28. The multimedia Halloween spectacular will feature live music from popular films such as Jurassic Park, Lord of the Rings, Star Wars, and more. Available seating is free and will open up on show day on a first-come-first-serve basis.
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