September 25, 2020
newsletter
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Dear partners and friends,
This week's newsletter delivers the latest marketing news and positive stories moving people across the nation. It reflects on the benefits of having a positive perspective during challenging times with a candid message from Account Supervisor Claudia Sarabia. We hope it continues to serve as a valuable resource and inspiration to WOW's extended family.
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Being apart from family is never easy — even under the best of circumstances. Add COVID-19 to the mix and it becomes increasingly worrisome. One hopes that the virus can be contained as soon as possible with the ultimate desire that we can all get back to our regular "normal". I think this is true for everyone.
However, even during uncertain times, I feel life gives us choices.
I was walking down Main Street in Greenville, South Carolina this morning armed with all the tools of a modern-day soldier — mask on face, antibacterial gel, and Clorox wipes in a purse — trying to enjoy what the day had to offer. I had to be out of my daughter's apartment for several hours so she could sleep given she's a NIC-U nurse working evening shifts. I went inside a vintage store located on Main Street and found a small card in a pile of many cards that had the following message:
"The struggle ends when gratitude begins." — Neale Donald Walsh
I found this to be so true.
Life has a way of throwing us curveballs. Thinking about COVID and all of the people whose lives have changed because of this virus qualifies as one of these "struggles". We have all been affected; granted, some more than others. And yet, it's because these storms are so unpredictable and uncontrollable that I feel we must do what IS in our power to rise above. We have the power of choice: the ability to focus on the positive brought on by a COVID-filled world vs. the limitations the virus imposes. I prefer to focus on the silver lining on the dark cloud.
Although like everyone, I pray a solution to COVID is found sooner rather than later, I choose to focus on positivity. I am grateful for:
- The ability to visit Greenville, South Carolina, and Savannah, Georgia where my other daughter is studying fashion photography at SCAD without relinquishing my work responsibilities. (Since we are all working remotely, I can work from anywhere, right?)
- The time to realize things previously taken for granted and the opportunity to now appreciate them.
- The ability to slow down (just a bit) and smell the flowers.
In a world that offers us choices, I feel one can contribute so much more with a positive outlook, both at home and at work. So while the world awaits a cure and/or containment of the virus, I kindly ask everyone to rethink what COVID has taught humanity.
After all, silver is so much prettier than grey, don't you think?
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top stories
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What B2B Chief Marketing Officers can do to navigate uncertainty
Business-to-business chief marketing officers must be proactive in developing a concise, coherent, and flexible plan that is in line with evolving business objectives. CMOs can prepare for an uncertain year ahead by prioritizing long-term strategies and recognizing the emotions driving buyer behavior. Build adaptability into the marketing team, measure performance using customer-focused metrics, and be ready for anything.
Forbes
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How TikTok's uncertain future and COVID-19 are transforming influencer marketing
As the TikTok shakeup continues, competitors are wooing influencers and becoming more accessible with new video tools while content evolves to be more candid. Some of the content resonating on social media these days includes frank conversations about racial justice. This links back to the pandemic's early days where many brands retooled their messaging strategy away from the product and toward expressing values.
Marketing Dive
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Brands try new tricks for Halloween marketing
With some states banning large Halloween gatherings, brands are shifting strategies to engage with consumers and boost sales. Butterfinger is running an online contest where parents can turn themselves in for eating their children's candy and share confessions on Facebook and Twitter, while Dunkin' is teaming up with Spirit Halloween on a licensed coffee cup and doughnut costume.
MediaPost
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mood booster
Woman donates more than 7,500 pet oxygen masks after rescuing dog from wildfires
Debra Jo Chiapuzio adopted Great Dane/Labrador retriever mix Emma Zen after she was rescued her from the devastating wildfires in Southern California in 2017. For decades, Chiapuzio had been teaching pet first aid and CPR in her spare time. She wanted the fire department in Anaheim to have special pet oxygen masks to protect dogs in her community like Emma Zen. She donated 17 masks to the department and trained firefighters on how to use them.
Today
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Communities building desks, libraries for students learning virtually
With millions of children learning from home, there is a great need for supplies, including desks. In different cities across the nation, parents, teachers, nonprofits, and community members are collecting old donated desks, refurbishing desks, and recruiting local artists to paint them. One teacher in Texas even built a library in her garage after the public library closed.
ABC News
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Daughter helps father save his taco truck business with heartfelt tweet
Giselle Aviles posted a plea on Twitter to help her dad's struggling food truck and garnered support from people all over the country. After the truck only pulled in $6 in a day, the owner's 21-year-old daughter took a chance on social media to boost business. On her personal Twitter account, she wrote a short and sweet note to followers asking they spread the word about her family's mobile taqueria. Since then, customers have been lining up at the family's food truck.
Today
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