At an early age, Jose Dans learned that unfortunate events can happen to anyone in the blink of an eye, forever changing the course of their lives.
Dans remembers a trying time his family experienced when he was 16 years old that, if not for the support of extended family, could have easily found them with no place to live.
That harrowing experience of uncertainty made him realize that not everyone is fortunate enough to have a support system to help in times of trouble and served as the catalyst for his lifelong commitment to helping displaced families and transforming lives.
A Life-Changing Perspective
“Sometimes people experience homelessness because of one misfortune,” Dans said in a recent interview. “If you are living paycheck to paycheck, it only takes a small challenge to affect your living condition and the effects can be long lasting. People often think homelessness is due to someone’s purposeful actions when in reality it is often just one small act that devolves into a difficult situation.”
Now, almost 40 years later, helping families without a permanent home has become a life mission for Dans, who is known to family and friends as “Pepe,” and is the founder and president of one of the leading marketing agencies in Florida, WOW MKTG in Coral Gables.