Strap in for the Ride
WOW MKTG had a plan. Creatively, we tried to re-energize the brand by reintroducing all the fun aspects that everyone loves – creating memories, exciting rides, delicious food, live entertainment, live animals, and more. We also incentivized consumers by developing and marketing special, cost-saving promotions. From admission discounts to ride ticket deals, we focused on a value message while reminding South Florida that the Youth Fair is the best place for family and friends to gather and create memories together.