// The Youth Fair
Case Study
The Youth Fair

A Rollercoaster Legacy

Miami-Dade's Youth Fair is ranked the largest fair in Florida, but South Florida’s ever-growing landscape of attractions and family entertainment options have diminished The Youth Fair's draw for local fun-seekers. How would they reintroduce themselves in a way that re-engages South Florida families, driving awareness and attendance over other offerings in the marketplace?

Strap in for the Ride

WOW MKTG had a plan. Creatively, we tried to re-energize the brand by reintroducing all the fun aspects that everyone loves – creating memories, exciting rides, delicious food, live entertainment, live animals, and more. We also incentivized consumers by developing and marketing special, cost-saving promotions. From admission discounts to ride ticket deals, we focused on a value message while reminding South Florida that the Youth Fair is the best place for family and friends to gather and create memories together.

The Cherry on Top

The campaign exceeded the client’s expectations, with the Youth Fair’s attendance increasing by 21% in 2019, the highest increase in five years. We doubled the client’s media investment, negotiating 1:1 added value on paid media spend. Our digital efforts had a huge impact, generating sales 75% greater than forecast. Best of all, our team was invited for a visit to enjoy all the great things The Youth Fair has to offer.


Increased attendance.


Paid media added value.


Total impressions.


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