Around-the-horn
The Miami Marlins, champions of the World Series in 1997 & 2003, boast more than just being a baseball team. They are the home to the reigning NL batting champion and first back-to-back winner of the AL and NL batting title, Luis Arraez, they are creators of the Cubano Gigante sandwich, and are home to the 2022 National League Cy Young Award winner. They are emblematic of Miami - a feeling, a destination, synonymous with family entertainment, and a part of the community's fabric. Fresh off the heels of hosting an exhilarating World Baseball Classic (WBC) at loanDepot park, the 2023 Marlins were poised to celebrate many milestones this year. It was the 20th anniversary of the '03 championship, the 30th anniversary of the franchise's first game in 1993, and, unbeknownst to them at the time, they would clinch the postseason playoffs for the third time in twenty years. In an effort to build momentum for the season, increase brand awareness, and spread the Marlins' message across South Florida, WOW MKTG was tasked with creating a multi-faceted marketing approach with a particular emphasis on targeting families and kids. The scope of work included out-of-home, radio advertising and promotions, broadcast and cable TV media placements, and influencer marketing.