// Magellan #UnfoldMentalHealth

It’s All About
a Healthy Engagement

Establish strong community awareness engaging audiences online and offline. Stimulate employee and community participation through grassroots events and various multichannel tactics, throughout the state of Florida.

Unfolding a
Positive Impact

Using the hashtag #UnfoldMentalHealth, we created online video content through dynamic storytelling and established unified messaging in both English and Spanish. We partnered with multiple organizations, shelters and support centers to host a series of grassroots events impacting thousands of Florida residents in multiple cities. Thus, positioning Magellan Complete Care as a leading advocate for mental health awareness.

Peace of Mind:

The campaign not only generated support and provided education in the State of Florida amongst patients, caregivers, counselors, non-profit organizations, municipalities and the community at large, but it also increased social media engagement, as it grew Magellan’s follower base and employee participation in its community philanthropy efforts.


Increased Facebook Following


Increased Website visits




More success stories: