Within a year of its inception, San Francisco-based Clover Health was the only healthcare company in Silicon Valley with a valuation of $1 billion. Stacked with resources and featuring a game-changing, tech-infused healthcare platform, how would Clover connect with older audiences and gain share in new, competitive markets?
Meet Tomorrow’s Healthcare Plan
WOW MKTG plugged in to provide the solution. Our team proposed a new market blitz with a human touch. We flooded the media landscape across expansion markets in the Northeast, during a limited 10-week period. Target audiences were invited to "Meet Clover," an introduction to the company’s human-centered branding and innovative product messaging. The integrated media effort blanketed key markets in a burst, attempting to woo 65+ Medicare eligibles into enrollment during the highly competitive 2017 Annual Election Period (AEP). We focused media weight on radio and outdoor to help establish a "physical" presence to help the target audience connect with the tech-forward healthcare plan.
Rapid Growth Generation
The campaign was a quantum success, featuring the largest increase in membership that Clover had seen since its inception in 2012. The media blitz approach was key in moving the meter with the plan adding 7,200 Medicare members during the 2017 AEP. The campaign generated more than 5 million impressions, helping to increase market share and expand the brand’s footprint in the coveted Northeast region.
* Largest membership increase since 2012
More success stories:
Homestead Miami Speedway
Budweiser – King of the Cubano
Sylvester Comprehensive Cancer Center
The Youth Fair
// Founder + President
Jose has decades of experience in advertising and experiential marketing, as well as media planning and buying in both English-language and Spanish-language. He invested most of his career development at Fox Television, USA Networks, Tribune Corporation, and Univision Radio, where he built loyal relationships throughout his tenures. Jose began WOW as a premiere events marketing firm and evolved it into the fastest-growing full-service marketing agency in the state. He has meticulously hand-selected his team of experienced industry professionals to help him lead a cross-disciplinary vision of an innovative, more streamlined agency service approach. As a man of faith, Jose does not take his success lightly, propelling his family and company to give back to the community. Together they donated more than $3 million to major nonprofit organizations in the markets that WOW MKTG serves. This New Jersey native who makes Miami home with his wife and three children also sits on the boards of the Dolphins Cancer Challenge, Chapman Partnership for the Homeless, and Nicklaus Children’s Hospital Foundation.
// Chief Operating Officer
Betsy oversees all operational activities for the agency, identifying and leveraging all available resources to achieve maximum efficiency and further increase productivity. She previously served as the agency’s Client Service Director, guiding client strategies, and leading an experienced account service team to navigate client relationships, requests, and agency deliverables. Betsy has more than three decades of marketing, media, and management experience in industries such as Healthcare, Publishing, Consumer packaged goods, Automotive, Travel, Government, and Quick-Service Restaurants.
// Vice President of Creative Services
With over 20 years of experience managing campaigns for national and international clients, including Burger King, American Airlines, and Honda, Felix leads the multidisciplinary creative team to deliver award-winning, strategically developed product concepts for integrated campaigns. Joining WOW in 2013 as Creative Director, he has been building and developing creative talent ever since, working with clients in the automotive, healthcare, food and beverage, and entertainment industries.
// Vice President of Experiential Marketing
One of our agency’s original team members, Yoly has been with the agency since 2006, designing and producing engaging real-life experiences for thousands of people each year. Under Yoly’s direction, WOW’s dynamic experiential marketing team has skillfully created memorable events featuring entertainment, promotions, and demonstrations for companies such as Disney, Univision, and UHealth, as well as the South Beach Wine & Food Festival, the American Cancer Society, and Chapman Partnership.
// Vice President of Finance
Virginia oversees all accounting matters and Human Resources as an integral part of the agency’s leadership team. She manages WOW’s annual budget, directing the planning and forecasting of finances while coordinating with a growing list of agency vendors and media outlets. Virginia, who has more than 25 years of experience in management and business government compliance, began her career as a paralegal in the environmental law sector and later transitioned into management and recruiting. She has been with WOW since 2012.
// Vice President of Digital Media
Diego,who started at WOW in 2015, is an expert in developing and executing data-based strategies to drive clients’ ROI via paid digital and social media channels. He works tirelessly to develop digital solutions and build, monitor, and optimize digital media plans for our client partners. Before joining our agency, he dedicated his professional career to working for blue-chip companies and global brands such as The Walt Disney Company, Celebrity Cruises, SC Johnson, SeaWorld, and Target.
// Interactive Director
Xavier is plugged in and harnessing a world of code and tech to engineer sites, apps, and interactive units for WOW MKTG’s clients, making the impossible look easy. He began his career 20 years ago as a graphic designer and animator, transitioning into interactive design and development early in his career. He perfected his diverse talents at local startups and boutique digital shops, before leading the Interactive Development team at República. Xavier has seen it all from landing pages for Google, to complex sites for banks and pharmaceutical brands. He’s also worked for brands like Burger King, Four Seasons, Nielsen, Toyota, NBCUniversal, and even The White House.
// Project Management Director
Eileen leads the project management team at WOW MKTG, bringing more than 18 years of advertising experience to a department that is critical in ensuring quality and objectives are met on time and within budget. Whether its coordinating agency workflow or managing end-to-end project completion, Eileen’s organizational abilities and attention to detail help guarantee that our clients’ goals are always a priority. Before joining WOW MKTG, Eileen worked in account services and project management at BlackDog Advertising and Creative Marketing Partners where she worked on campaigns across an array of industries including tourism, hospitality, healthcare, and automotive.
Meet the family
Meet the partners
Episode 1 - The Welcome
Episode 1: Agency life starts to get real for our eager interns on their first week on The SHIP. Watch as they get their first taste of what it takes to be a successful marketer in a competitive, fast-paced industry.
Episode 2 - The Immersion
Episode 2: The interns roll up their sleeves for a good cause and learn some interesting news about their summer assignment. Find out more on Episode 2 of The SHIP.
Episode 3 - The Assignment
Episode 3: The interns start working on their big summer assignment and, just like it happens when working on real campaigns, the team encounters a few curveballs along the way. Watch more on episode 3 of The SHIP.
Episode 4 - The Process
Episode 4: The interns gain valuable insight from WOW MKTG's founder and president Jose Dans and The SHIP Season 1 winner Jake Nardo as their campaign begins to come together.
Episode 5 - The Prep
Episode 5: With the help of the agency's leadership team, the interns fine-tune their final campaign in preparation for the highly-anticipated presentation to a panel of expert judges.
Episode 6 - The Presentation
Episode 6: In their final bid for the coveted $5,000 scholarship, the interns showcase the knowledge and experience they've gained over the course of the past 6 weeks to a panel of judges.
Episode 7 - The Winner
Episode 7: Six hopeful interns. Six challenging weeks. It all comes down to this moment. Only one of our interns will be named the winner of The SHIP Season 2 and take home a $5,000 scholarship.
Episode 1 - The Welcome
This week on The Ship, the interns get a behind-the-scenes look at the inner workings of WOW MKTG and prepare for the road ahead.
Episode 2 - The Assignment
As they approach their first project touchpoint with our leadership team, our up-and-coming marketers learn the importance of being prepared. The Ship continues to go above and beyond a typical internship program to give students a real-world experience.
Episode 3 - The Process
With guidance from our leadership team, our interns start to come together to shape their campaign pitch.
Episode 4 - The Prep
With one week until the final presentation, our interns deliver their last practice pitch and receive feedback from our leadership team.
Episode 5 - The Presentation
It's the last week of The Ship and it's time for our interns to present their campaign to our panel of experts. Six will graduate from the five-week program but only one participant will take home a $5,000 scholarship. Tune in below to see the finale and congratulate them all.
Take a look at some of the best behind-the-scenes moments of our dynamic internship experience, The Ship. Applications for next year will open on Monday, January 14th.