// Clover

The Intersection of Healthcare and Tech

Within a year of its inception, San Francisco-based Clover Health was the only healthcare company in Silicon Valley with a valuation of $1 billion. Stacked with resources and featuring a game-changing, tech-infused healthcare platform, how would Clover connect with older audiences and gain share in new, competitive markets?

Meet Tomorrow’s Healthcare Plan

WOW MKTG plugged in to provide the solution. Our team proposed a new market blitz with a human touch. We flooded the media landscape across expansion markets in the Northeast, during a limited 10-week period. Target audiences were invited to "Meet Clover," an introduction to the company’s human-centered branding and innovative product messaging. The integrated media effort blanketed key markets in a burst, attempting to woo 65+ Medicare eligibles into enrollment during the highly competitive 2017 Annual Election Period (AEP). We focused media weight on radio and outdoor to help establish a "physical" presence to help the target audience connect with the tech-forward healthcare plan.

Rapid Growth Generation

The campaign was a quantum success, featuring the largest increase in membership that Clover had seen since its inception in 2012. The media blitz approach was key in moving the meter with the plan adding 7,200 Medicare members during the 2017 AEP. The campaign generated more than 5 million impressions, helping to increase market share and expand the brand’s footprint in the coveted Northeast region.


new members.


total impressions.

* Largest membership increase since 2012


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