Within a year of its inception, San Francisco-based Clover Health was the only healthcare company in Silicon Valley with a valuation of $1 billion. Stacked with resources and featuring a game-changing, tech-infused healthcare platform, how would Clover connect with older audiences and gain share in new, competitive markets?
Meet Tomorrow’s Healthcare Plan
WOW MKTG plugged in to provide the solution. Our team proposed a new market blitz with a human touch. We flooded the media landscape across expansion markets in the Northeast, during a limited 10-week period. Target audiences were invited to "Meet Clover," an introduction to the company’s human-centered branding and innovative product messaging. The integrated media effort blanketed key markets in a burst, attempting to woo 65+ Medicare eligibles into enrollment during the highly competitive 2017 Annual Election Period (AEP). We focused media weight on radio and outdoor to help establish a "physical" presence to help the target audience connect with the tech-forward healthcare plan.
Rapid Growth Generation
The campaign was a quantum success, featuring the largest increase in membership that Clover had seen since its inception in 2012. The media blitz approach was key in moving the meter with the plan adding 7,200 Medicare members during the 2017 AEP. The campaign generated more than 5 million impressions, helping to increase market share and expand the brand’s footprint in the coveted Northeast region.
* Largest membership increase since 2012
More success stories:
Homestead Miami Speedway
Budweiser – King of the Cubano
Sylvester Comprehensive Cancer Center
The Youth Fair
// Founder + President
Jose has decades of experience in advertising and experiential marketing, as well as media planning and buying in both English-language and Spanish-language. He invested most of his career development at Fox Television, USA Networks, Tribune Corporation, and Univision Radio, where he built loyal relationships throughout his tenures. Jose began WOW as a premiere events marketing firm and evolved it into the fastest-growing full-service marketing agency in the state. He has meticulously hand-selected his team of experienced industry professionals to help him lead a cross-disciplinary vision of an innovative, more streamlined agency service approach. As a man of faith, Jose does not take his success lightly, propelling his family and company to give back to the community. Together they donated more than $3 million to major nonprofit organizations in the markets that WOW MKTG serves. This New Jersey native who makes Miami home with his wife and three children also sits on the boards of the Dolphins Cancer Challenge, Chapman Partnership for the Homeless, and Nicklaus Children’s Hospital Foundation.
// Client Service Director
Betsy guides client strategies, leading an experienced account service team to navigate client relationships, requests, and agency deliverables. Before joining WOW in 2015, she held various positions including, Group Account Director for Zubi Advertising, Southeast Advertising Manager for Time Inc., and Senior Director of Corporate Marketing at Simply Healthcare Plans. On the agency side, Betsy has experience with the following clients: American Airlines, Ford Motor Company, SC Johnson, Florida Lottery, Miami Heat, Wachovia. She’s also active in the community as past president of the American Advertising Federation of Miami.
// Creative Director
Felix leads our multidisciplinary creative team in delivering award-winning, strategically developed concepts, art, and copy for integrated campaigns. He came up the agency ranks in Puerto Rico, with stops at global agencies like Wing Latino, Circulo LOWE, DDB, and Euro, before joining República in Miami. He built and led creative teams at multiple stops, developing talent and world-class creative campaigns for regional, national and international clients such as Burger King, Suzuki, Honda, American Airlines, Pernod Ricard, BBVA, Sedano’s Supermarkets, and Baptist Health South Florida.
// Event Marketing Director
Yoly and her team plan and execute spectacular experiences for thousands of people every year featuring drink, food, entertainment, promotions, demonstrations, and discussions at meticulously designed, produced and managed events for companies such as Disney, Univision, and UHealth, as well as large organizations such as The American Cancer Society, Miami Children’s Museum, Big Brothers Big Sisters, Jackson Memorial Hospital, Nicklaus Children’s Hospital, YoungArts, and the South Beach Wine & Food Festival, among others.
// Finance Director
Virginia manages a team of accounting, operations, and human resources professionals at WOW MKTG, bringing 25 years of experience in business and law to our organization. Starting as a paralegal in government law, Virginia moved into the world of law firm operations and administration. She subsequently managed accounting and human resources for a series of medical practices and healthcare support business before joining WOW.
// Communications Director
Diana skillfully crafts the right messages for every audience in both English and Spanish, delivering it through the appropriate channels. She previously served on the leadership teams for several nonprofit and business organizations, including St. Jude Children’s Hospital, Autism Speaks, and the Greater Miami Chamber of Commerce. Her experience includes working on significant public relations and social media initiatives for large national accounts such as Target, Nielsen, Homewood Suites, Toyota, AARP, and Univision Communications, Inc. Before joining WOW MKTG, she worked at República, rbb Communications, and The Conroy Martinez Group. Diana is a proud University of Florida alum and member of its leadership honorary society known as Florida Blue Key. She’s also served as president of the UF Association of Hispanic Alumni and is currently a member of the Junior League of Miami.
// Digital Media Director
Calm under pressure, Diego is an expert in developing and executing data-based strategies to drive clients’ ROI via any and every paid digital and social media channel. He has experience on the client and agency side, in accounts and media, and with multi-cultural/multi-channel campaigns. His experience includes Account Director at Accentmarketing Communications and SapientNitro, VP of Digital Strategy for TMP Worldwide, and VP of Digital Strategy & Media for Starmark International. Diego has executed digital marketing plans for General Motors, Celebrity Cruises, The Walt Disney Company, SeaWorld Orlando, SCJohnson Wax, Johnson & Johnson, CVS, Nova Southeastern University, Florida International University School of Business, Kaplan University, Career Source Florida, FPL FiberNet, and The Children’s Trust.
// Interactive Director
Xavier is plugged in and harnessing a world of code and tech to engineer sites, apps, and interactive units for WOW MKTG’s clients, making the impossible look easy. He began his career 16 years ago as a graphic designer and animator, transitioning into interactive design and development early in his career. He perfected his diverse talents at local startups and boutique digital shops, before leading the Interactive Development team at República. Xavier has seen it all from landing pages for Google, to complex sites for banks and pharmaceutical brands. He’s also worked for brands like Burger King, Four Seasons, Nielsen, Toyota, NBCUniversal, and even The White House.
// Project Management Director
Eileen leads the project management team at WOW MKTG, bringing more than 18 years of advertising experience to a department that is critical in ensuring quality and objectives are met on time and within budget. Whether its coordinating agency workflow or managing end-to-end project completion, Eileen’s organizational abilities and attention to detail help guarantee that our clients’ goals are always a priority. Before joining WOW MKTG, Eileen worked in account services and project management at BlackDog Advertising and Creative Marketing Partners where she worked on campaigns across an array of industries including tourism, hospitality, healthcare, and automotive.
Meet the family
Meet the partners
Episode 1 - The Welcome
Episode 1: Agency life starts to get real for our eager interns on their first week on The SHIP. Watch as they get their first taste of what it takes to be a successful marketer in a competitive, fast-paced industry.
Episode 2 - The Immersion
Episode 2: The interns roll up their sleeves for a good cause and learn some interesting news about their summer assignment. Find out more on Episode 2 of The SHIP.
Episode 3 - The Assignment
Episode 3: The interns start working on their big summer assignment and, just like it happens when working on real campaigns, the team encounters a few curveballs along the way. Watch more on episode 3 of The SHIP.
Episode 4 - The Process
Episode 4: The interns gain valuable insight from WOW MKTG's founder and president Jose Dans and The SHIP Season 1 winner Jake Nardo as their campaign begins to come together.
Episode 5 - The Prep
Episode 5: With the help of the agency's leadership team, the interns fine-tune their final campaign in preparation for the highly-anticipated presentation to a panel of expert judges.
Episode 6 - The Presentation
Episode 6: In their final bid for the coveted $5,000 scholarship, the interns showcase the knowledge and experience they've gained over the course of the past 6 weeks to a panel of judges.
Episode 7 - The Winner
Episode 7: Six hopeful interns. Six challenging weeks. It all comes down to this moment. Only one of our interns will be named the winner of The SHIP Season 2 and take home a $5,000 scholarship.
Episode 1 - The Welcome
This week on The Ship, the interns get a behind-the-scenes look at the inner workings of WOW MKTG and prepare for the road ahead.
Episode 2 - The Assignment
As they approach their first project touchpoint with our leadership team, our up-and-coming marketers learn the importance of being prepared. The Ship continues to go above and beyond a typical internship program to give students a real-world experience.
Episode 3 - The Process
With guidance from our leadership team, our interns start to come together to shape their campaign pitch.
Episode 4 - The Prep
With one week until the final presentation, our interns deliver their last practice pitch and receive feedback from our leadership team.
Episode 5 - The Presentation
It's the last week of The Ship and it's time for our interns to present their campaign to our panel of experts. Six will graduate from the five-week program but only one participant will take home a $5,000 scholarship. Tune in below to see the finale and congratulate them all.
Take a look at some of the best behind-the-scenes moments of our dynamic internship experience, The Ship. Applications for next year will open on Monday, January 14th.