work

Knox:

Revolutionizing Medical Marijuana

Knox Products

objective

Help Knox Medical to develop and execute a go-to-market launch plan for their line of medicinal cannabis products and retail dispensaries in Florida, with future expansions to additional markets.

approach

WOW MKTG developed a cohesive collection of brand communications messaging and assets designed to educate consumer, physician and mass audiences in each market. We developed an integrated communications plan to drive awareness, leads and engagement amongst key audiences via advertising, PR, social media and local events.

Knox Brochure
Knox Mobile Site

We developed a cohesive collection of brand communications messaging and assets designed to educate consumer, physician and mass audiences in each market.

We developed an integrated communications plan to drive awareness, leads and engagement amongst key audiences via advertising, PR, social media and local events.

outcome

We positioned Knox Medical as one of the leading providers of medicinal cannabis in the state of Florida. We drove consumer awareness of the Knox brand, its products and retail dispensaries. We helped establish a communications platform for Knox to educate physicians about medicinal cannabis research, dosing practices, etc.

We launched and helped grow Knox’s social media presence, developing and executing a strategic content and communications plan. We completed their online presence by designing and developing a new, industry-leading website to represent their brand online.

Knox Photoshoot
Knox Event
Screenshot of Website

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