work

Walt Disney World

objective

Help Walt Disney World Resort increase annual pass sales amongst South Florida residents, using their Monthly Payment Plan.

approach

WOW MKTG designed and executed an event experiences throughout South Florida to engage residents and educate them on the benefits of becoming an annual pass holder and using the Monthly Payment Plan.

Disney Event Image

We developed an influencer integration platform, using local and national media celebrities as brand ambassadors and spokespersons. We developed media partnerships that extended our presence into large scale local events.

Disney Event Image

outcome

We helped to exceed client sales goals for annual passes among South Florida residents. Success of effort resulted in a year over year increase in annual pass sales among Florida residents. The initiative was so successful they had to suspend the program because of a saturation of annual pass sales.

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